The Latest Project
Why video?
Let the stats speak for themselves.
Increase Conversion Rates
Strategically injecting video into your marketing strategy can increase conversion rates by 80% turning viewers into customers.
Boost Your SEO
Websites with video content enjoy 41% more web traffic from search than non-video users. Climb search rankings with video content that Google loves.
Win More Engagement
Social videos generate 1200% more shares than text and images combined. Share your story and watch your brand go viral.
Impeccable ROI
Businesses using video grow revenue 49% faster year-over-year than those without. Invest in video; reap the benefits.
Preference for Video over Text or Audio
83% of consumers prefer watching video to accessing information or instructional content over text or audio.
Use of Video for Shopping Research
55% of consumers use online videos for shopping research, indicating the significant influence of video content on purchasing decisions.
Authenticity and Relatability
69% of U.S. consumers say it is more important that a marketing video be authentic and relatable than ONLY a high-quality video/audio.
Brand Story Video
The video at the top of this page, this answers 5 questions, 4 directly and 1 indirectly.
Who you are.
What you do.
Who you serve.
Why you what you do.
By answering these 4 questions, it answers the 5th which is:
Why should you consider us?
A brand story video is your unique selling proposition that humanizes the business, which by extension, connects to the human watching it.
Testimonial Video
These are THE HIGHEST CONVERTING VIDEO IN BUSINESS HISTORY.
Leverage the power of satisfied customers with testimonial videos that build trust and credibility with people who are looking to buy the thing you sell.
The purpose of this video is to help the person watching imagine themselves in the shoes of the person giving the testimonial.
They think, "Hey that's me" or "I want that to be my story."
Training Video
Equip your team with the knowledge they need through clear, informative training videos about your processes and procedures so they feel educated, empowered and valued.
No more getting asked the same dang question a million times.
When they see how much you invest into their education and how much you truly care about their success, things change.
People don't care about how much you know, until they know how much you care.
The purpose of these is so when you have a new-hire, they can go through a system of custom training videos that show your exact process that they can reference back to to.
This is so they can start providing value in their positions FASTER.
Promotional Video
Think of these as movie trailers and what you sell as the full length movie.
These promotional videos are designed to communicate what it would be like to experience the thing that you sell as close as possible, a sweet little taste.
This is where you show how and why the thing you sell is better than everything out there on the market.
Salesperson Video
Arm your sales team with the #1 fastest way to humanize the sales process, through a personal salesperson introduction video to prospects.
They would send these videos after a phone call or email with a lead introducing themselves, their role and how they will provide value to the person watching.
Which salesperson is the lead more likely to engage with after a cold outreach?
Salesperson with NO video?
or
Salesperson with personal video?
Exactly.
THE PROCESS
How We Craft Compelling Video: It’s Simple Yet Powerful
Step 1: Understanding You and Your Customers
First up, we get to know your business inside and out.
Think of it like a deep dive into what makes your business tick – we're talking about looking at everything from sales to how you handle customer service.
At the same time, we’re going to figure out who your customers are and what they really want. It's like putting together a puzzle to see the full picture.
Step 2: Finding the Sweet Spot
Next, we zero in on where the magic happens.
We find those key spots in your business where video could really make a difference.
Maybe it’s in boosting sales or making your customer service shine.
And we're not forgetting your customers – we’ll pinpoint exactly what grabs their attention.
Step 3: Customizing a Video Strategy for You
Here's where our creativity meets your business needs.
We take everything we've learned and start cooking up some unique video ideas.
This is where we establish the expectations you have for us, and where you let us know the expectations should have for you. We are big on effective communication.
These aren't just any videos; they're custom-made to hit the mark with your business and your customers.
Step 4: Bringing Your Story to Life
Now, we roll up our sleeves and start creating.
We write scripts that speak to your ideal customer and storyboard ideas that tell your story.
Think of it as painting a picture, but with words and videos.
Step 5: Making the Magic Happen
This is where our tech gurus and creative minds come together.
We film and edit your video using the same equipment they make movies with.
It’s all about making the message hit home with the person watching, and making it sound and look great too.
Step 6: Review and Revise
You didn't think we'd just send you the video content then call it a day did you? Of course not!
This is your business, your brand and your customers. Your video should be EXACTLY how you want it to be.
We offer unlimited revisions until it's just right.
Step 7: Getting It Out There
Finally, we get your video out into the world.
But it’s not just about hitting the upload button.
We carefully choose how and where to share your video, so it reaches the right people at the right time.
The Team
Owner // Nic Corbett